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According to Dr. Dr. Allen Konopacki, (president of the Incomm Center
for Research & Sales Training – a company that tracks trends in
conventions), despite our down economy, exhibitors should expect quality
interactions at shows. With the increased hassle of travel and the
costs identified with attending conferences and trade shows, the bottom
line is that attendees are qualified prospects and they mean business.
And, as a result of less traffic in the exhibit halls, exhibitors can
focus time and energy on improved communication, service, and
interaction. This new environment creates an opportunity to build
relationships and complete more post-show closings.
Other benefits of exhibiting include the
ability to:
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Generate ‘qualified’ leads
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Provide a forum to consult, not sell to
qualified prospects
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Reach a captive audience (visitors are
typically decision makers)
A Figure of Speech, Inc. works closely
with clients on conceptualization, design, and fulfillment of trade show
booths and materials. Our Trade Show/Conference services include
the following:
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Work with the client to identify exhibit
opportunities.
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Determine/discuss objectives,
attendance/booth traffic, exhibiting needs, lead generation, and
tracking
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Discuss general trade show
budget and projected ROI and determine which shows to attend.
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Determine the most
appropriate direct mail option and develop the direct mail campaign.
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Design piece(s).
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Complete fulfillment.
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Complete pre- and post trade-show marketing efforts
Please
contact us to set up a meeting to discuss
your trade show/conference needs.
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