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Search
Engines are used to find specific information on the Internet (think of
it as the yellow pages of the World Wide Web). A typical search on any of the Search Engines will produce thousands of
matches. With over 500+
million Web sites on the Internet today (and more coming online every
minute), you can see why it is difficult to have your site listed in the
top ten results of a search—even if it is a very targeted or specific
search. Ranking
on the first two pages of search results—or Search Engine
Optimization—is a true science. Many
companies pay large sums of money to get their listing to appear in the
top 10% (first couple of pages), and it takes a full time effort to keep
that ranking. Many e-commerce companies pay for search engine optimization
because their sales revenues depend on Internet traffic. It is less common for non e-commerce sites to pay to rank at
the top. So, what does this mean for you? Through the development of meta tags, it is possible for many of your prospects or current clients to find you through a Search Engine. However, the best way for you to drive traffic to your site is to proactively market your Web site and the content you have provided in it. Basic steps would include putting your Web address on all printed materials, including it in your voicemail/phone recordings, and placing links to your site on partner or vendor sites. More aggressive marketing would include public relations efforts (TV, radio, and print), direct mail campaigns, advertising, and promotional materials. A Figure of Speech, Inc. will make marketing suggestions to you based on your current status and resource availability so that you can market your Web site efficiently and effectively and increase traffic, client satisfaction, and value. If
you have questions or seek further information, please contact Adria
Ellerbrock at 303.400.5484
click
here to send her an email. Search Engine optimization provided by:
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