Business & Marketing Plans

Business Plans ~

If you are a start-up company, the business plan is a critical element of your initial actions (in addition to being a necessary document if you are seeking financing through a business loan).  According to the Colorado Business Resource Guide, a successful business plan serves at least four useful purposes:

• It helps entrepreneurs focus their ideas

• It creates a track for management to follow in the early stages of the business

• It creates benchmarks against which the entrepreneur and management can measure progress

• It provides a vehicle for attracting capital to help with financing

We believe that the best business plans are written by company owners with the support of outside consultation.  A Figure of Speech, Inc. is knowledgeable about the required components of a successful business plan and can help you meet the necessary criteria to make your business plan an effective document.

We are also knowledgeable on Colorado's legal business structures.  We can help you decide which format would be the best for you by assessing critical items such as financial and legal risk, business interest and control, financing, etc.  We will tell you the advantages and disadvantages of each legal structure and will point you to some great resources to assist you in meeting the associated requirements.

Marketing Plan/Market Opportunity Analysis ~

The marketing plan is a very important part of any business.  A strategic marketing plan will help to determine your company's marketing needs while guiding marketing efforts.  From assessing the current situation and analyzing the market opportunity to outlining objectives and actions, the marketing plan embraces company philosophy while giving direction to success and increased profitability.

The Market Opportunity Analysis (MOA) is an important process in which to develop a strategic marketing framework.  The MOA helps plan for and acquire market information while coordinating that information with other functional areas in the enterprise.