Direct Mail Samples                                               (CLICK HERE TO LEARN MORE ABOUT OUR DIRECT MAIL SERVICES)

Below are some samples of our direct mail projects (in .html or format).  All files are copyright protected by their respective companies.  Please respect the ownership and privacy rights of our clients.   Writing support provided by Mike Williams.

Although all files are low-res (for online viewing only), they may still take some time to load due to their graphical nature.  Please be patient.  Also, make sure that you view the .pdfs at 100% (when you are in Acrobat Reader, you can change the size in the lower left-hand corner or top).  If you don't have Acrobat Reader, please click here to download it for free.  Enjoy!

DoubleClick/Abacus Direct

  • CLEAREDGE CAMPAIGN
     This campaign was developed to spur sales for the ClearEDGE project and had more than a 15% response rate!  The high-touch mailer included a direct mail piece which described the product's features, functions, and benefits, and also included a nice writing pen in a branded box; however, only half of the pen was included.  The call-to-action was to contact Abacus for the other half and to set up an appointment.
     

  • FASTPATH CAMPAIGN
     This campaign was developed to create awareness and generate sales for a new product.  It was designed as a three-part campaign that was mailed over a three-month period.  Each piece was a high-impact mailer that centered on a car theme and included a savvy giveaway that tied in with the messaging and design.

    PART ONE (included a pair of leather gloves)
     

    PART TWO (included a pair of fuzzy dice)
     

     

    PART THREE (included a branded atlas)

  • 2006 ACCM PARTY AT HARD ROCK CAFE, CHICAGO
     This party invite was sent to Abacus clients to promote the biggest ACCM party yet (held at the Hard Rock with musical guest Big Bad Voodoo daddy.  The event was a big success and enjoyed by all.
     

  • TRAVELOGUE

    • Cover (Note that this a very large file, so the download make time some time.)

    • Inside Pages (21 pages)

      The Travelogue was developed as part of the ClearEDGE Product Launch Campaign.  More than a brochure, this custom booklet was printed on a tan-colored SuedeTex paper stock with a sage Touche' stock for the inside pages. 

      Additional printing elements included a debossed logo, vellum letter, tabbed content pages, notes pages, and a folder flap in the back!  The tri-fold piece was bound by a spiral binding.  The piece also came with a passport.

      Most definitely the savviest piece we've created to date...

     

  • 2006 ACCM SEMINAR DIRECT MAIL PIECES
         These direct mail pieces were mailed prior to the ACCM to draw interest/registration in three seminars that Abacus was hosting.
     

  • 2005 ACC PARTY AT UNIVERSAL STUDIOS
     This off-set tri-fold direct mail piece was created to draw attendance to the DoubleClick Party at the Annual Catalog Conference in Orlando in May, 2005.  The invite was mailed in a red vellum envelope with a custom label.
     

     

  • CLEAREDGE CAMPAIGN - CD - PART 1 of 3       [ click here for a photo ]
         Note that this project was a three-part mail campaign that occurred over a six-month period. The CD was a high-impact mailer that was mailed during the busy holiday season to catalogers and retailers.  The piece included a relaxing Holiday CD that had a special direct mail wrap to promote DoubleClick's new product, ClearEDGE.  The invite was mailed in bubble wrap with a custom label.
     


    Previous Design

    • CLEAREDGE CAMPAIGN - DIRECT MAIL -PART 2 of 3
     The second part of the campaign included two personalized tri-fold direct mail pieces that presented more product detail and discussed further benefits of ClearEDGE, a new marketing database solution for catalog and specialty retailers.
     

  • CLEAREDGE CAMPAIGN - TRAVELOGUE - PART 3 of 3       [ click here for a photo ]
     The third and final part of the campaign was a personalized, customized travelogue.  This custom booklet mimicked an actual travelogue in size and theme.  The piece was printed on a tan-colored SuedeTex paper stock with a sage Touche' stock for the inside pages. 

    Additional printing elements included a debossed logo, vellum letter, tabbed content pages with folder flaps, notes pages, case studies, and a passport!  The piece was bound by a spiral binding. 

    The campaign started with the recipient receiving the travelogue and passport. Every week, we sent them a case study and passport sticker.  The case study was to go into the related section inside the travelogue, and the stamp inside the passport. After all five case studies were received, the recipient was then asked to enter all of their stamp numbers on the DoubleClick web site... the grand prize was a trip to the Annual Catalog Conference.  This campaign generated more than $2 million dollars in revenue and was a Gold Prize Winner at the 2006 BMA Gold Key Awards.
     

  • DOUBLECLICK B2B CAMPAIGN       [ photo coming soon ]
     This was a tri-fold, personalized high-impact mailer that was promoting the Abacus B2B Alliance.  The mailer included a chess set with a missing queen.  The call-to-action was to contact DoubleClick for a free report ($2k value) and to receive their missing chess piece.
     

  • RETAIL WALLET MAILER        [ click for photos:  photo 1 : photo 2 ]
     This was a complex campaign because it included multiple custom components.  The campaign was a high-touch mailer that was composed of a direct mail piece with a gender-specific wallet (a bi-fold leather wallet for men and a coin purse wallet for women).  The wallets were created to represent the recipients' clients... the contents of the wallet communicated the knowledge that DoubleClick has about consumer behavior through the power of purchase data. 
     

  • ABACUS CANADA        [ click for photos:  photo 1 : photo 2 ]
    This was a tri-fold high-impact mailer that was promoting the launch of the Abacus Canada Alliance.  The mailer included a box with a direct mail piece and a personalized hockey puck.  All pieces used variable data. 
     

  • 2004 DMA PARTY - VOODOO INVITE
     This off-set tri-fold direct mail piece was created to draw attendance to the DoubleClick Voodoo Party at the Annual DMA in New Orleans in October, 2004.  The invite was mailed in a vellum envelope with a custom label.
     

  • GOLDEN EGG CAMPAIGN        [ click for photos: photo 1 | photo 2 | photo3 | photo 4 ]

    This direct mail piece was part of a high-impact mailer that included a branded gift box, a nest will filler, and a branded, handmade chocolate egg.  The direct mail piece went inside the box with the theme items/promotional items.  Click on any of the links below to see pictures of the final product.

CADA Event Invite

BMA April '06 Mailer

DadGear

Robinson Brick Company

Lange Graphics

MeMail (A Division of Evergreen Newspapers)

StrucSure Home Warranty

 

ROI Direct (two-sided each)

Wybtrak

Cornucopia

Denver Charity 2002

Legacy Funding

MedWired

Amore Fiori