DIRECT MAIL

Direct mail is a popular medium because it permits customer-centric marketing and allows response measurement, tracking, and refinement.  Marketing expert Charles Gaudet says the opportunity for direct mail is growing despite the fact that more businesses are turning to email*.  

Whether you are looking to do a basic postcard campaign or a hi-touch, multi-phase campaign, I can help you improve your targeting efforts and response / conversion rates (a high percentage of my hi-touch campaigns have yielded response rates of over 15%!)  Let me get the same results for you...

Below is a limited sampling of direct mail pieces I have created  for my clients.  Note the links with red stars next to them represent my top 10 favorites. 

*Read the article.


Abacus |  DoubleClick  |  Epsilon (click here for a comprehensive portfolio)

  • ABAUCS [ONE]
    This campaign was developed to spur sales for the ClearEDGE product and had more than a 15% response rate.  The high-touch mailer included a direct mail piece which described the product's features, functions, and benefits, and also included a nice writing pen in a branded box; however, only half of the pen was included.  The call-to-action was to contact Abacus for the other half and to set up an appointment.

  • 2005 ACC PARTY AT UNIVERSAL STUDIOS
    This off-set tri-fold direct mail piece was created to draw attendance to the DoubleClick Party at the Annual Catalog Conference in Orlando in May, 2005.  The "Super Hero" themed invite was mailed in a red vellum envelope with a custom label.

  • FASTPATH CAMPAIGN
    This campaign was developed to create awareness and generate sales for a new product.  It was designed as a three-part campaign that was mailed over a three-month period.  Each piece was a high-impact mailer that centered on a car theme and included a savvy giveaway that tied in with the messaging and design.

    PART ONE (included a pair of leather gloves)

  • PART TWO (included a pair of fuzzy dice)

     

    PART THREE (included a branded atlas)

  • CLEAREDGE CAMPAIGN
    This campaign was developed to spur sales for the ClearEDGE product and had more than a 15% response rate.  The high-touch mailer included a direct mail piece which described the product's features, functions, and benefits, and also included a nice writing pen in a branded box; however, only half of the pen was included.  The call-to-action was to contact Abacus for the other half and to set up an appointment.

  • 2006 ACCM PARTY AT HARD ROCK CAFE, CHICAGO
    This party invite was sent to Abacus clients to promote the biggest ACCM party yet (held at the Hard Rock with musical guest Big Bad Voodoo daddy).  The event was a big success and enjoyed by all.

  • 2006 ACCM SEMINAR DIRECT MAIL PIECES
    These direct mail pieces were mailed prior to the ACCM to draw interest/registration in three seminars that Abacus was hosting.

  • CLEAREDGE CAMPAIGN - CD - PART 1 of 3       [ click here for a photo ]
    This project included a three-part mail campaign that occurred over a six-month period. The CD was a high-impact mailer that was mailed during the busy holiday season to catalogers and retailers.  The piece included a relaxing Holiday CD that had a special direct mail wrap to promote DoubleClick's new product, ClearEDGE.  The invite was mailed in bubble wrap with a custom label.


    Secondary Design

  • CLEAREDGE CAMPAIGN - DIRECT MAIL -PART 2 of 3
    The second part of the campaign included two personalized tri-fold direct mail pieces that presented more product detail and discussed further benefits of ClearEDGE, a new marketing database solution for catalog and specialty retailers.

  • CLEAREDGE CAMPAIGN - TRAVELOGUE - PART 3 of 3       [ click here for a photo ]
    The third and final part of the campaign was a personalized, customized Travelogue.  This custom booklet mimicked an actual travelogue in size and theme.  The piece was printed on a tan-colored SuedeTex paper stock with a sage Touche' stock for the inside pages. 

    Additional printing elements included a debossed logo, vellum letter, tabbed content pages with folder flaps, notes pages, case studies, and a passport  The piece was bound using spiral binding. 

    The campaign started with the recipient receiving the Travelogue and passport. Every week, we sent them a case study and passport sticker.  The case study was to go into the related section inside the Travelogue, and the stamp inside the passport. After all five case studies were received, the recipient was then asked to enter all of their stamp numbers on the DoubleClick web site. The grand prize was a trip to the Annual Catalog Conference.  This campaign generated more than $2 million dollars in revenue and was a Gold Award Winner at the 2006 BMA Gold Key Awards.  In addition,
    Abacus won the Best Results award for this campaign and the entry received a perfect 100 (the only perfect score given that year).

  • DOUBLECLICK B2B CAMPAIGN      
    This was a tri-fold, personalized high-impact mailer that was promoting the Abacus B2B Alliance.  This hi-touch mailer included a tri-fold direct mail piece that was packaged with a branded chess set; however, the chess set was missing the most strategic piece (the queen).  This strategy tied in with our messaging on how our audience was missing the most strategic piece of their marketing strategy (Abacus' products and services).  The call-to-action was for the recipient to contact Abacus for a free report ($2k value) and to receive their missing chess piece.  Our response rate for this campaign was 18%!  Recipients also commented to the business development reps to five the marketing team a high-five... genius marketing idea!"  This piece was a Gold Award Winner at the 2006 BMA Gold Key Awards.

  • RETAIL WALLET MAILER        [ click for photos:  photo 1 : photo 2 ]
    This was a complex campaign because it included multiple custom components.  The campaign was a high-touch mailer that was composed of a direct mail piece with a gender-specific wallet (a bi-fold leather wallet for men and a coin purse wallet for women).  The wallets were created to represent the recipients' clients... the contents of the wallet communicated the knowledge that DoubleClick has about consumer behavior through the power of purchase data. 

  • DMA POP THE TOP INVITE
    This custom die-cut direct mail piece was sent to DMA attendees inviting them to attend Abacus' event party at The World of Coca-Cola in Atlanta, Georgia. 

  • ABACUS CANADA        [ click for photos:  photo 1 : photo 2 ]
    This was a tri-fold high-impact mailer that was promoting the launch of the Abacus Canada Alliance.  The mailer included a box with a direct mail piece and a personalized hockey puck.  All pieces used variable data.  This piece was a Gold Award Winner at the 2005 BMA Gold Key Awards.

  • 2004 DMA PARTY - VOODOO INVITE
    This off-set tri-fold direct mail piece was created to draw attendance to the DoubleClick Voodoo Party at the Annual DMA in New Orleans in October, 2004.  The invite was mailed in a vellum envelope with a custom label.

  • GOLDEN EGG CAMPAIGN        [ click for photos: photo 1 | photo 2 | photo3 | photo 4 ]
    This direct mail piece was part of a high-impact mailer that included a branded gift box, a nest will filler, and a branded, handmade chocolate egg.  The direct mail piece went inside the box with the theme items/promotional items.  Click on any of the links below to see pictures of the final product.

  • HOUSE OF BLUES SPECIAL EVENT
    Note that this piece is a tri-fold with a die cut on the front (around the guitar), a perforated panel for the backstage pass, and a drilled hole at the top for the elastic string (so that the backstage pass can be hung from the neck).  The invite was mailed in a vellum envelope with a custom label.

  • LUNCH SEMINAR INVITE
    This was a savvy invitation to an exclusive lunch seminar.

  • CLEAREDGE LAUNCH CAMPAIGN
    The ClearEDGE product was launched at the 2004 ACC.  The launch included numerous print/direct mail components, presented below:

     

  • CHANNELVIEW CAMPAIGN        [ click for photos:  photo 1 : photo 2 ]
    This direct mail piece was packaged with a universal remote control that was branded with the ChannelView logo and tagline. 
    This piece was a Silver Award Winner at the 2005 BMA Gold Key Awards.

  • EXECUTIVE RETAIL FORUM
    This was a invitation to an executive forum.

     

  • OTHER DIRECT MAIL DESIGNS


Colorado Automobile Dealers Association (CADA)

  • GET AWAY WITHOUT GOING AWAY

  • TIM JACKSON 50TH BIRTHDAY PARTY

  • JOHN SUTHERS RECEPTION

  • SUPER SUPER BOWL PARTY


Cornucopia


DadGear


Health Promotion Management, Inc. 


InfoNow


Lange Graphics


Robinson Brick Company


StrucSure Home Warranty

  • RELAX CAMPAIGN
    This hi-touch direct mail campaign consisted of four weekly mailings (duration = one month).  It targeted the key decision makers at 12 builders who were currently working with the competition.  The main objective of the campaign was to convince the target builders to leave their current warranty company and start working with StrucSure.  Secondary objectives included branding and awareness.  The “relaxation” theme was chosen because of the high demands, stressful environment, and other pressures facing builders.  The decision-makers we targeted have a significant professional and personal stake in making good decisions for the company, so it was critical that we spoke to not only their pain points, but the long-term benefits of making a switch.  The "relaxation" giveaways included a relaxation CD, an illuminated relaxation fountain, a sound spa, and a neck and shoulder massager.

  • BASIC POSTCARD CAMPAIGNS


Wybtrak


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