ROI Direct is pleased to announce our newest product offering, BroadcastResponse.  BroadcastResponse was developed to provide a special, affordable solution for businesses that seek to provide immediate acknowledgements or responses to clients and prospects that  reply to their e-mail marketing campaigns.

The Scenario
On average, 2-3% of email broadcast/campaign recipients will respond by replying to the email sent.  Unfortunately, many companies don't have the bandwidth to sort, manage, and respond to this e-mail.  The result?  That company might not only lose a sale, but could also lose the lifetime value of that customer because it didn't meet his/her needs.  On the Internet, you really do only get one chance to make a good first impression, and not responding to your prospects or customers isn't good.

The Solution
With BroadcastResponse, companies can send an automatic acknowledgement or response to those customers and then route the e-mail to a queue for further handling.  Prospects and customers can be confident (and impressed!) that they are being "heard", thereby increasing their satisfaction and retention. 

Sales Guidelines
Internal sales focuses include up-selling eMarketing prospects and cross-selling eMarketing clients to BroadcastResponse (resulting in a minimal contract increase of $995/month).  Once companies realize the true value of this powerful customer service and communication vehicle, we will seek to upgrade companies from BroadcastResponse to our higher-end inbound e-mail management product, CustomResponse.

Restrictions

• BroadcastResponse cannot be sold as a standalone product; it must be sold in
  conjunction with eMarketing E-Mail Marketing services.

• Clients may not use BroadcastResponse for managing customer service e-mail.

• Clients may only route broadcast e-mail to BroadcastResponse.

• Only one e-mail address can be used to accept inquiries into BroadcastResponse (preferred is broadcast@xxxx.com).

• Clients may not redirect existing customer service e-mail (for example, redirecting custserv@xxxx.com e-mails to CustomResponse (broadcast@xxxx.com) e-mails.

• BroadcastResponse clients may upgrade to CustomResponse at any time during the term of the contract.

Remember, BroadcastResponse is designed to help companies manage their e-mail campaigns and is not intended to provide a full-blown customer service solution.  If prospects or clients are looking to have true customer-service functionality through an inbound e-mail management application, then CustomResponse is the solution.

For more information, please contact xxx at xxxxxxx.