May 8, 2006
 

Dear <Client>:

Behind every successful company is a story.

Today, Abacus added its latest chapter: a dynamic new brand launched at ACCM in Chicago. We wanted you to be one of the first to know.

Abacus is no stranger to the impact a strong brand can have.  As the strategic marketing partner of some of today's most successful brands, we've seen firsthand how important it is to go to market with a clear, compelling, and meaningful statement of who you are and what makes you different. Recently, we've made a lot of important changes at Abacus — changes that affect how our clients and market will perceive us. We've refined our strategy, enhanced our solutions, and intensified our focus on helping our clients market more intelligently. We wanted our brand to reflect those changes.

But our new brand is much more than a facelift.  It's a celebration of our past and our promise for the future. It's the emblem of our ongoing commitment to innovation and service. We strive to make the complex simple. We help companies find opportunity in apparent chaos. And in accomplishing these things, we enable them to achieve better marketing results. Our new brand will help us communicate those strengths and differentiate us from our competitors.

Visit our website at www.abacus-us.com where you can see our new brand in action. In the coming weeks, we'll be incorporating the same energy and look and feel into everything we do. You'll also see there's more to our new brand than a new logo and new look — it's who we are and how we do business.

Regards,

Brian Rainey, CEO
Abacus