The Conference Schedule is provided below.  Click here to go to Abacus Event Information (at the bottom of this page.)

 

Abacus events and speaking sessions are in italics.  Click here for a complete listing of ACCM sessions. 
A sign up sheet for shared session passes is available in Sales Logix Library/ACCM/Session Passes. 
 

  8:15am – 4:00pm Pre-Conference Intensives
8:00am – 3:00pm ClearEDGE User Group Meeting, McCormick Place
9:00am – 4:30pm ACCM Executive Summit (Sponsored by Abacus)
4:00pm – 6:00pm

Opening Reception in Exhibit Hall
(Exclusively Sponsored by Abacus)
Abacus Brand Unveil at 4:30pm
6:30pm – 8:30pm DMA Catalog Council Dinner (Sponsored by Abacus)
9:00pm – 12:00am Abacus Party at House of Blues

 
7:30am – 8:30am   Conference Concurrent Sessions
8:45am – 10:00am   Conference Keynote: Creating An Exceptional Organizational Culture — Bill Crutchfield, Founder,
Crutchfield Corporation
10:00am – 6:30pm   Exhibit Hall Open
10:45am – 12:00pm

Conference Concurrent Sessions

  • Develop and Execute a Highly Successful B-to-B Multichannel Marketing Plan, Stacey Hawes
     

  • The Multichannel Opportunity:  Where do Sophisticated Marketers Find Profits? Casey Carey
12:00pm – 2:00pm   Lunch in Exhibit Hall
12:30pm – 1:30pm   Abacus Lunch Seminar, Hard Rock Hotel: 
The New Direct Mail Paradigm (ClearEDGE and FastPath)
Click here for an email invitation you can send to
your contacts.  Marketing will also be sending out an
invite to targeted ClearEDGE and FastPath prospects
the week of April 3rd.   
 
2:15pm – 3:15pm   Conference Concurrent Sessions

Bob Fetter will be a Session Moderator for "Beyond Matchbacks: Understanding Your Customer's Path to Purchase"
 
4:30pm – 5:30pm   Conference Concurrent Sessions
5:30pm – 6:30pm   Networking Reception in Exhibit Hall
7:00pm – 10:00pm Abacus Platinum Client Dinner at NoMI
 

7:30am – 8:30am

 Conference Concurrent Sessions
8:45am – 9:45am Conference Keynote: Think Giving Your Customers
More Choices is Good for Business? Think Again.
Barry Schwartz, Author
9:45am – 4:15pm Exhibit Hall Open
10:45am – 12:00pm Conference Concurrent Sessions

Casey Carey will be a Panelist for "The Multichannel Opportunity: Where Do Sophisticated Marketers Find Profits"
 
12:00pm – 2:00pm Catalog Conference Awards Luncheon
12:30pm – 2:00pm ChannelView User Group Meeting, Hard Rock Hotel
3:15pm – 4:15pm

Conference Concurrent Sessions

  • Let's Get Personal: How to Marry Data With the Latest Printing Techniques to Better Target Your Customers and Save Dollars, Paul Imbierowicz
4:30pm – 5:30pm Conference Concurrent Sessions
x


Brand Unveil
Monday May 8th, 4:00pm – 6:00pm
Exhibit Hall

  • This event is required for all Abacus attendees.  We will be ordering exhibit hall passes and an Abacus branded shirt for each of you upon receipt of your hotel reservation.
     

  • Activities include a 4:30pm unveil of the Abacus booth, a booth game where players have the chance to win iPod shuffles, Abacus attendees walking the floor in new branded shirts and passing out Abacus lotto tickets (possible winnings include a free trip to Hawaii), and overall sponsorship of the opening night reception in the exhibit hall.

Abacus Party
Monday May 8th, 9:00pm – 12:00pm
House of Blues

  • Entertainment:  Big Bad Voodoo Daddy
     

  • Invitations:  emailed week of March 20th to all active sales and marketing contacts in Sales Logix. Print invitations mailed out first week of April.  If you’d like your contact to receive an invitation, make sure they are marked as ‘active’ and ‘sales & marketing’ in sales logix.  To request an invitation be sent to a specific contact, email Bridgid Roderick.
     

  • Party Passes:  All registrants will receive passes via the mail.  Passes for Abacus employees will be available for pick-up on Monday in our Hospitality Suite (employees do not need to register for the party).  

Abacus Seminar:  The New Direct Mail Paradigm
Tuesday May 9th, 12:30pm – 1:30pm
Hard Rock Hotel

  • Who:  For clients and prospects interested in streamlining their direct mail efforts.
     

  • What:  This seminar will focus on the benefits of using FastPath and ClearEDGE for a fresh, smart approach to direct marketing.
     

  • Invite Your Contacts:  An email invitation you can send to your contacts will be coming soon.  Marketing will also be sending out an invite to targeted ClearEDGE and FastPath prospects the week of April 3rd.    

Platinum Client Dinner
Tuesday May 9th, 7:00pm – 10:00pm
NoMI (By Invite Only)

  • Who:  Platinum Clients and Abacus Executive Team
     

  • Where:  NoMI Restaurant at the Park Hyatt Chicago, 800 North Michigan Avenue

User Group Meetings (By Invite Only)

  • ClearEDGE:  Monday May 8th, 8:00am – 3:00pm at Hyatt McCormick Place
     

  • ChannelView:  Wednesday May 10th, 12:30pm – 2:00pm at Hard Rock Hotel

 
 

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